• Success Stories

  • From Garage to Global Market

  • The Challenge:
    Operating successfully but within a niche, regional customer base, Specialized Coating Services wanted to expand to the global market.

    Our Solution:
    Working closely with ThomasNet engineers to redesign the company’s website, ensuring that it reflected the ways their target buyers research and make purchasing decisions. Information including detailed capabilities, industries served and quality certifications give engineers the confidence and data they need to determine whether Specialized Coating Services is the right fit, and new functionality enables prospects to easily submit RFQs online.

    The Results:
    As a result of the new strategy, Specialized Coating Services went from being a local service provider to a specialist in conformal PCB coating services, protecting sensitive circuits manufactured worldwide.

  • TRANPAK

    The Challenge:
    Out of every 2,500 visitors to their website, only a few were truly qualified buyers, which was not helping to achieve the goal of gaining larger customers in new markets.

    Our Solution:
    Securing top rankings on ThomasNet.com for terms like “plastic pallets,” “export pallets,” and others put TranPak in front of a nationwide audience of qualified buyers, every time those buyers were actively searching for those products.

    The Results:
    TranPak’s sales increased 24% in the first year of securing top positions on ThomasNet.com.

  • INDUSTRIAL SPECIALTIES MANUFACTURING

    The Challenge:
    The company’s investment in pay-per-click advertising proved not efficient, driving pricey traffic to their site, but not producing nearly enough conversions to justify the cost. Site visitors were either unqualified leads, or weren’t finding the information they needed on the site to make a purchase.

    Our Solution:
    Using ThomasNet and the Navigator platform to create an online catalog with ISM’s full product line of over 150,000 items, complete with new SKUs, custom part numbers, component photos, diagrams, and more.

    The Results: 

    • A 25-fold increase in conversion actions (RFQ, RFI, subscribe to mailing list, or sales themselves), from 6,457 to 159,856 in one year
    • External references to catalog from other websites up 1,000%
    • Double the user sessions, from 4,870 to 10,676